The Best Post Mortem About Motrin Moms and Social Media
November 17, 2008
From Jeremiah Owyang:
Always test your campaign with a small segment first Always have staff on hand to be prepared to respond during the weekend Don’t launch a campaign right before the weekend unless you’re prepared to respond The participants have the power, so participate For better or for worse, more influencers are talking about Motrin than ever before
This is PR today, folks. Read, learn and remember.
What’s it all about? Read Jeremiah’s post to catch up.
Entry Filed under: public relations, social media. .
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