The Best Post Mortem About Motrin Moms and Social Media

1032_1117motrinad385255_panel-385x255From Jeremiah Owyang:

  • Always test your campaign with a small segment first
  • Always have staff on hand to be prepared to respond during the weekend
  • Don’t launch a campaign right before the weekend unless you’re prepared to respond
  • The participants have the power, so participate
  • For better or for worse, more influencers are talking about Motrin than ever before
  • This is PR today, folks. Read, learn and remember.

    What’s it all about? Read Jeremiah’s post to catch up.

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