There’s a hotel in Las Vegas that charges guests $5 to receive a FedEx package.
Most hotels still charge you $15 a day for an internet connection.
Most airlines charge $15 or $25 to check baggage. A few will charge you the same to reserve an aisle seat.
Some banks charge you extra to see a teller in person.
Some gas stations charge you a buck if you want to put air in your own tires.
Times are tough, I know.
But I don’t know customer who walks away from such encounters feeling honored, appreciated or valued by that business.
Can the $5 the hotel collects for ransoming that package ever be worth all that ill will?
Stand out from the crowd. Don’t treat every customer interaction as a mandatory financial transaction.
See what you get.