Forrester Updates its Social Technographics Model

Forrester Research (of which I am a fan) has just updated its Social Technographics Ladder, its model for measuring an audience’s engagement with social media tools.

Josh Bernoff and his team have added a group called “conversationalists,” people who update their social networking site or their Twitter status at least once a week.

Here’s the cool thing – their initial number puts the figure at 33% of all online adults in the U.S.  As Phil Rizzuto would say, holy cow!

When I get some time [ha!], I’ll dig into our raw data and try to get a sense of where our members were, when we did our last Social Technographics survey of our members seven months ago. We did ask about Twitter usage (barely 10%), but I would be willing to bet that the numbers have moved a lot since then.