Forrester Updates its Social Technographics Model
Forrester Research (of which I am a fan) has just updated its Social Technographics Ladder, its model for measuring an audience’s engagement with social media tools.
Josh Bernoff and his team have added a group called “conversationalists,” people who update their social networking site or their Twitter status at least once a week.
Here’s the cool thing – their initial number puts the figure at 33% of all online adults in the U.S. As Phil Rizzuto would say, holy cow!
When I get some time [ha!], I’ll dig into our raw data and try to get a sense of where our members were, when we did our last Social Technographics survey of our members seven months ago. We did ask about Twitter usage (barely 10%), but I would be willing to bet that the numbers have moved a lot since then.
- Click to email (Opens in new window)
- Click to print (Opens in new window)
- Share on Facebook (Opens in new window)
- Click to share on Twitter (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Google+ (Opens in new window)
- Click to share on Tumblr (Opens in new window)